Prestige - department stores, specialty stores and chain department stores, such as
Macy's, Neiman-Marcus and J.C. Penney.Broad - drug stores, food stores, cosmetic discounters, warehouse clubs, and mass merchandisers. Examples are Eckerd, Pathmark, Cosmetic Center, Sam's Price Club
and Wal-Mart.Alternative - is identified by five different marketing methods:
Direct Sales (i.e., Avon, BeautiControl, Mary Kay)
Direct Mail/TV/Print/Internet (i.e., Yves Rocher, Victoria Jackson, Clientele, etc.)
Free Standing Stores (i.e.,The Body Shop, Bath & Body Works, Sephora,
Merle Norman)
Health Food Stores (i.e., CamoCare, Kiss My Face, Rachel Perry, Zia)
Salons (i.e., Aveda, Matrix, Murad, Peter Thomas Roth, doctors' brands)
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